Sometime in the summer of 2011, I received a new Bank of America debit card with a fancy-pants, red design. When seating the card into my carefully-organized wallet, I found myself consistently placing it upside-down. This was a problem I didn’t have with my expired former card. It’s taken me about 6 months to realize why I could not resist this subconscious urge to place the card in my wallet upside-down.